Benetton chooses applicants that are able to work in a multicultural context

FashionUnited publishes an interview series dedicated to the most
requested professionals in the field of fashion, both by the brands and by
companies active in fashion and luxury e-commerce. We decided to hear from
companies to understand which are the most popular roles and how much can
be earned by those who hold these positions.

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Recently, FashionUnited interviewed Gianni Moscatelli, the HR and
Organizational Director of Benetton Group, one of the most famous fashion
companies in the world with a sales network of about 5000 stores. The Group
operates under the United Colors of Benetton and Sisley brands.

What are the most sought after profiles currently and what will be the
most popular in the coming months?

Currently we are looking for profiles in digital, IT and commercial
figures at all levels for the sales network in Italy. We are also looking
for some positions of responsibility in various areas on an international
scale, directly in the countries or in the corporate, on the governance of
global processes.

What do these professionals do?

The most sought after profiles are certainly those in the digital field,
meaning people who are able to translate the product’s ideas into a digital
sales language. The market has completely changed and attracting customers
in a virtual showcase is a new profession that has different rational
skills compared to other similar roles in the field of physical (analog)
stores. I am referring in particular also to omnichannel, a sector in which
professionals are needed who integrate more skills into their DNA: from the
study of the potential market, to the proposal of an offer on all channels,
both digital and analog, to arrive at logistics skills.

What kind of training and what skills are needed? How much can these
professional profiles aspire to gain?

The new and digital profile type may also require 3D digital design
skills to build augmented reality platforms. 3D and augmented reality are
digital phenomena that have been present in our midst for more than 20
years, only they were previously relegated to the world of entertainment.
For some years now they have been expanding within the business economy,
due to the need for time to market, marginality and communication. These
profiles, being new, do not yet have a clear market benchmark so they vary
according to years of experience and skills acquired.

Have you encountered difficulties in finding suitable professionals for
these jobs?

Among the profiles sought and difficult to find are those in
engineering, especially in management and information technology, areas in
which demand is much higher than the availability of graduates on the
market. In the digital field, it is very complex to find young people who
are suitable both for the numerous demands of the market and because, at an
academic level, we are a bit at the beginning of the training of these new
professions.

What are the right characteristics and aptitudes to work in an
environment like yours?

Ours is an Italian company with an international scope and healthy
values, where there are good opportunities for growth; it is a company that
thinks of people, even in the areas of welfare and work-life balance. We
want young people who integrate with our values, with an international
mind, prepared to work in a multicultural context. Enthusiastic people who
know how to work as a team, positive and happy to dress the Benetton world
in color. We want to imagine the future with each of them with our motto:
Let your job color your life.