Cotton USA to launch in India

Cotton Council International (CCI), the international division of the
National Cotton Council of America, is all set to introduce its flagship
brand Cotton USA to India.

CCI’s mission is to increase exports of US cotton, cottonseed and cotton
manufactured in the US. Under its Cotton USA brand, it promotes US cotton
fibre and manufactured cotton products in more than 50 countries
globally.

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The Indian textile industry, with its primary cotton focus, hopes to
tackle some of the challenges it faces like cotton price fluctuation, the
inconsistent quality of indigenous cotton and over-dependence on monsoons
through the new initiative. There is a huge requirement of high quality
cotton in India, with cotton accounting for nearly 54 percent of total
fibre consumption in 2014.

“The Indian textile and apparel market is now more than 100 billion US
dollars and growing at a healthy rate, and it has potential to double its
export share from present 5 percent to 10 percent in the next 10 years. We
see a huge potential in this market and hence bring the best quality cotton
to the Indian consumers,” said CCI’s senior advisor David B. Collins.

“The Cotton USA trademark promises to deliver: purity, quality and
responsibility,” said CCI in a press release, explaining that products with
the Cotton USA tag are “clean, non-irritating and safe”.

“Consumers are well aware and conscious about what they are wearing and
are looking beyond just the end product; they want superior quality fabric
assurance. US cotton is seen by many as the best in the world, so when this
premier cotton is combined with prestigious product developers, the result
is truly top-of-the line, the best of the best,” said Renu Aggarwal, CCI’s
India representative.

The Indian textile industry is catching up by using premium quality for
raw materials, fabrics and innovation according to Aggarwal, to stay
competitive and achieve greater consistency in terms of cotton quality,
products and prices.