Saint Laurent announces revival of couture
New York –
In 2002, Yves Saint Laurent sent his last couture collection down the
runway. It was an event for the ages, with invitations valued at 2,000
British pounds on the black market. Over 13 years later, Hedi Slimane, the
current Creative Director for the legendary Parisian fashion house, has
announced that he will be reviving Yves Saint Laurent’s couture line.
The edgy and chic designer has already created the couture pieces for the
revival, an endeavor he has long planned on. In 2012 when he took over as
Creative Director he began restoring and redecorating a 17th-century
mansion named Hôtel de Sénecterre to house his ateliers. The new work and
showroom space will be spread across three floors and split into three
categories: Salon Couture, Atelier Couture (for dressmaking), and Atelier
Tailleur (for tailoring).
Hedi Slimane revives Yves Saint Laurent’s couture offerings
The brand hasn’t announced whether or not they will be returning to the
couture fashion week schedule or not, or if they will just be making one of
a kind pieces for celebrity and high-profile clientele. Either way, the
revival of Saint Laurent couture is an incredible moment in fashion
history. The couture campaign was released today, along with a detailed
announcement from Saint Laurent as to how the return of their couture
offerings shall work.
“Hedi began to recompose the traditional Couture Ateliers of the House in
2012. The Ateliers are now at the center of the Saint Laurent project by
Hedi Slimane,” a representative for the brand explained in a statement.
“Hedi determines which of these pieces will carry the ateliers hand-sewn
couture label ‘Yves Saint Laurent’. These couture pieces may be womenswear
or menswear, a tuxedo or an evening dress, daywear or eveningwear. The
‘Yves Saint Laurent’ private atelier label is made of ivory silk satin and
is numbered by piece. The Ateliers keeps a strict record of all the couture
pieces in a gold monogram book.”
Saint Laurent posted positive first-half results yesterday July 27, with
first-half revenue increased by 38 percent, and sales in directly-operated
stores also up more than 25 percent. Slimane is certainly helping the label
retain its status as a fashion super power. While he has been critiqued for
completely changing the direction and aesthetic of the brand, he must be
doing something right given the sales figures, and he also knows how to
retain the heart of the brand by reviving their couture offerings.
Click Here: Fjallraven Kanken Art Spring Landscape Backpacks